AKQA Chairman Tom Bedecarre Says Advertisers Want More ?Elbow Room? On Facebook

In the final discussion of our Facebook ecosystem CrunchUp today, AKQA Chairman Tom Bedecarre?and Facebook VP Greg Badros took the stage to address Facebook's advertising strategy. Bedecarr? wasn't as skeptical as his new boss Martin Sorrell (whose advertising conglomerate WPP just announced that it's acquiring agency AKQA, and who has said that Facebook is "not necessarily an advertising medium"), but he made it sound like the company has a lot of work to do to win over advertisers. The numbers tell part of the story. Bedecarre?(who's the middle figure in the photo) said that WPP is upping its spend on Facebook ads this year from $200 million to $400 million ? that's nice progress, but less than 1 percent of its total $65 billion in spending.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/vmqlhXPPDQQ/

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