strategist surfboard: LG renames Optimus LTE to Optimus True HD LTE, disses Samsung's HD Super AMOLED

Sunday, April 15, 2012

LG renames Optimus LTE to Optimus True HD LTE, disses Samsung's HD Super AMOLED

While the Optimus LTE's already made its way to South Korea, Japan and the US (in the guise of the Spectrum and the Nitro HD), LG's decided to give this dual-core handset a new name ahead of its Hong Kong launch at the end of this month. Ladies and gentlemen, meet the Optimus True HD LTE. Alas, the "true HD" part here doesn't actually mean the phone's getting 1080p resolution on a 4.5-inch panel (which would be 490ppi; yet Toshiba's actually done it!); but we were told that 'tis really just a dig at Samsung's HD Super AMOLED technology -- you know, the magic behind that 4.65-inch screen on the Galaxy Nexus and the Galaxy S II HD LTE.

Simply put, LG doesn't think that 1,280 x 720 on PenTile counts as HD due to the lower number of sub-pixels; and while it's at it, the company also criticized AMOLED's over-expressed colors and higher power consumption in "normal user environment" -- for the latter, LG showed that its AH-IPS has a more consistent power consumption across varying levels of overall whiteness. You can see the relevant slides after the break.

Of course, we've already expressed (twice) how much we like the HD Super AMOLED display on the Galaxy Nexus. The clearness issue now is much less noticeable when compared to the original Super AMOLED; but as for color accuracy, many of us are indeed deceived by the vibrancy that we naturally enjoy -- except when you need to inspect photos, of course. Regardless, we're pretty sure that it's only a matter of time before Samsung strikes back with a, ahem, "true HD" Super AMOLED (Plus) panel -- hopefully in time for the upcoming Galaxy S III.

Gallery: LG renames Optimus LTE to Optimus True HD LTE, disses Samsung's HD Super AMOLED